about

hi, i’m geena. born in hong kong, raised in sydney, and now living in NYC, i bring a unique perspective and creative edge to the work i do. my career path has been about as varied as my geography. with my start in hospitality tending bar, to eventually running shopify stores, leading digital marketing strategies and managing live events, you could say I’ve lived about nine career lives (meow).

i’m a digital marketing professional with deep experience in live events, project management, and content-driven campaigns. over the past several years in the entertainment industry, i’ve created, led and supported projects across social media, ecommerce, business development, and creative operations. i’ve strategized and launched marketing and email campaigns, built online marketplaces from the ground up, supported sponsorship initiatives and led onsite teams at large-scale events.

alongside my marketing work, i’ve always been hands-on with design and digital tools. i’m mostly self-taught, having started building websites and learning design fundamentals early on, which means i’m comfortable thinking visually, not just strategically, and gives me the ability to collaborate closely with creative teams or even to just jump in and build when needed.

somewhere between the screens and spreadsheets, i realized what I’m actually good at: making complicated stuff feel simple. i thrive where creativity meets strategy, turning chaos into clarity and creating content that resonates with people.

outside of work, I’m a street photography enthusiast, lifelong animal person (cats + dogs forever), avid video gamer, martial artist, and loyal soup devotee in a way that probably counts as a personality trait.