BRANDING + IDENTITY

Defining brand foundations and translating them into clear + consistent identities across Logos, product mockups, and cohesive visuals built to live across physical and digital touchpoints, from products to platforms to real- world environments.

my Role
Brand concept and asset development, logo design + typography.

tools
adobe photoshop, adobe illustrator + adobe lightroom.

Logo design for a YouTube gaming channel centered on game and accessory reviews, featuring a self-aware, self-deprecating “mediocre gamer” persona that playfully riffs on the “toxic gamer” archetype.

A deliberately toxic neon-green palette was used to exaggerate and parody classic “toxic gamer” aesthetics, leaning into a loud + self aware visual identity that doesn’t take itself too seriously.

A series of product mockups featuring custom vinyl wraps for vape devices, gaming consoles, and electronics, designed in-house and prepared for both digital use across e-commerce marketplaces + digital marketing as well as physical production

A collection of logo designs for independent brands, YouTube channels, online stores, etsy shops, and small businesses across a variety of industries.