I’m a marketing professional with 6+ years of experience in live events and entertainment, focused on turning big ideas into campaigns that people actually care about. My work spans paid media, social, email, eCommerce, products, business development + partnerships, and large-scale events, with a strong emphasis on launching new initiatives, shaping campaign narratives, and using performance insights to continuously iterate and improve results.

I’ve built my career creating marketing campaigns and event experiences for communities and audiences around the country. I’m especially drawn to work that feels culturally relevant, genuinely useful, and thoughtfully executed, rather than created just to fill a content calendar. The fundamental belief of my approach to marketing is that an authentic connection builds trust, and trust builds long-term growth for brands.

My background meshes marketing, events, and products, which means I’m pretty adaptable and comfortable with moving from strategy to execution without losing the bigger picture. Working across departments has given me a uniquely well-rounded perspective on how brands, media, and performance all connect nicely. It's allowed me to approach strategy and decisions by looking through different lenses rather than getting tunnel vision.  I like turning chaos into clarity, managing moving pieces, and helping ideas evolve smoothly from concept to launch.